Final Exam - Part Ii: Essay Topics Data Mining Sullivan University
Wednesday, October 30, 2019
Liturgy Essay on Religion and Theology Example | Topics and Well Written Essays - 1250 words
Liturgy on Religion and Theology - Essay Example The term Liturgy simply refers to the religious performances made by the Christian community publically; it also includes prayers and worshipping, feasts and communion, i.e. Sacrament of the Eucharist. The feast is attributed to the Last Supper taken by Holy Jesus Christ in the Upper portion of Zion, where he declared bread as his body, and wine (or water) as his blood (Anderson, 2005, pp. 302-303). It is therefore, every newly baptised, newly married and recently repentant receives Communion from the Church minister as a holy feast associated with Christ. According to the Coptic Orthodox Church, ââ¬Å"the Sacrament of Communion is a Holy Sacrament by which the believer eats the Holy Body and Precious Blood of Jesus Christ, presented by the Bread and Wine. This Sacrament has the greatest importance among the Seven Church Sacraments.â⬠Since the Communion maintains imperative significance, as Christ has declared that ââ¬Å"He who eats My Flesh, and drinks My Blood abides in Me, and I in himâ⬠(John 6:56), it is revered and observed by the Christians en masse wherever they work, reside and migrate. à Liturgy seeks its roots in earliest Christian era; the apostles, saints and true followers of earliest centuries A.D. celebrated the same in the light of the Biblical teachings and the noble sayings of Jesus Christ. As a result, the worshipping rites are accepted and embraced by the future generations without violating any aspect related to its fundamental principles. Kavanagh notices that ââ¬Å"the apostles did it, and so did the Fathers of the Church and her pastors far into the Middle Agesâ⬠(1982, p.3). However, some of the critics are of the opinion that liturgy is actually adapted to culture, and seeks inspiration from the state or country in which the Christians reside and practise the same. It is partially because of the diversity in worship methodology as well as multiplicity of the style adopted by the Christian community. Hence, cultur e is more dominant feature than religion in their eyes. Famous sociologist Robert Wuthnow has shown that although the Christian teachings lay stress upon ethno-racial equality as a religious value, yet that value was not transmitted into actual behaviour (Hall, 2007, p.2). Actually by critically examining the history of the civilisations at large, it becomes crystal clear that cultural traits leave their indelible impact upon the individual and collective life of the people belonging to one specific social establishment or the other. The same tradition is not confined to one specific area or region only; rather, it is a universally accepted fact that the norms, mores and customs, prevailing in a culture, can sometimes affect the religious cult and worship practices of the followers of divergent spiritual faiths. Macionis (2008, p. 68) rightly states that cultural traits are so influential that they aptly prevail over the family traditions, religious conventions and statutes of the e xisting laws even. It is because of the very reality that they are being observed collectively in one region for the last several centuries, and do not allow an easy intrusion of social change being introduced in the physical and social environment. It is therefore, the Christians and Muslims adopted several features of Hinduism while their interaction with the Hindu community of Indian culture (Latourette, 1975, pp. 79-80). Consequently, the activities related to Communion are differently performed in Asian, European and African countries. Somehow, it does not mean
Sunday, October 27, 2019
Social Media Essay
Social Media Essay Social media and social networking seem to play an imperative part of peoples lives around the world. There are some who debate whether it is improving or crippling communication skills. Sitting behind a computer communicating with cyber friends can be easy and fun but can weaken a persons verbal communication skills. I will not only focus on the negative impacts on communication because there are some positive impacts on communication through social media. I will explore how social media and networking strengthens and weakens communication. Communication is defined as the act or an instance of communicating; the imparting or exchange of information, ideas, or feelings. (Collins, 2009). Communication involves the transfer of meaning or information from one person or group to others. (Baack, 2012). It is an integral part of everyones life. All communication areas are significant in that each area represents a system that operates within a broader system of destination management, and contributes to its overall efficiency. However, each area of communication has its own characteristics and the knowledge of these characteristics will ultimately help establish an efficient communication pattern. There can be no argument that technology has had a major impact on the world and how people communicate. (Omrcen, 2009) Accessibility that one has to the internet through smart phones, tablets, computers, and other mobile devices has made accessing information and connecting with people a touch away in some cases. People are communicating almost all day every day through texting, e-mail, and the ever-expanding social media. Because it has had such a modern explosion in popularity and usage, social media has become the new norm when it comes to communicating everything from huge life events like engagements and the birth of children to minute particulars like what one ate for dinner. Social media has had one of the most substantial impacts on how people communicate within the past decade. The internet has a greater impact on people today than ever before. It has been a continual source of news, entertainment, and education for users around the world for more than 20 years. However, the most innovative of its technologies, social media, did not achieve mainstream popularity until about ten years ago. Facebook, Twitter, and similar services are becoming the most visited destinations on the internet. These websites allow users to quickly and easily share pictures, links, ideas, and messages with other users; theoretically facilitating social interaction. These services, through a combination of accessibility, simplicity, and intuitive design promote positive social behavior by encouraging interaction among friends, relatives, and co-workers; facilitating communication between individuals, and fostering a profound sense of community. Social media is a rising trends in the world today. Communication skills are exemplified by use of social media networking. Social media networking allows for a communication outlet. Social media is being utilized by students, parents, businesses, and religious organizations. It is being used in many forms by many different platforms for many reasons. The transmission device is anything that carries a message, including sound waves, light waves, pieces of paper, mobile-phone signals and screens, the Internet, computer monitors, billboards, radio and television signals, and an endless number of additional carriers (Baack, 2012). Social media is employing many transmission devices, including mobile devices and computers. I am interested in the role social media plays in communication because I use some form every day and notice that it is becoming a rising trend. I have found myself checking my Facebook page without even thinking about it. I have also noticed that some friends post frequently and tell everything they are doing via status updates. The social network, Twitter, appears to be one of their first choices with celebrities tweets being the topic of many news discussions. At the bottom of nearly every commercial, there is a Facebook/Twitter link. Social networks like Facebook and Twitter have always encouraged their subscribers to come up with an online persona. They then build a personal network of friends that connects to an open worldwide community (Griffith Tengnah, 2009). Information is now shared freely between the two. These parties can communicate either publicly (writing on walls) or via the more discrete personal messages. Apart from connecting to a network of friends, a subscriber can join community groups with a specific interest. Here, the subscribers discuss different issues touching on that interest. More often than not, events are created where physical meetings are arranged. Briggs found out that an average Facebook user is connected to around 80 community groups (Griffith Tengnah, 2009). Most of these groups encourage the subscribers to give suggestions on how they should be run and to engage in debates. They also provide a social forum for members to interact amongst each other and with the leaders of the groups. There are other social sites like YouTube that give users a platform to upload and share videos. Here, users post videos of themselves for other users to view. YouTube has been a great platform for musicians and film producers as their fans can easily access their music videos. Other social sites like MySpace have also given users the platform to post videos on their profiles. Such sites enable easy access to a variety of videos like music, sports, documentaries, and movies. Social media has lessened the use verbal communication and increased the use of online messaging. People nowadays can have phone conversations over their computers. This has been enabled by the development of social sites such as Skype. Here, people that are connected will communicate by word of mouth. This is unlike Facebook and Twitter where the mode of communication is by writing. Most of the social sites have now incorporated webcams for their subscribers. Webcams enables friends to have a one on one conversation while at the same time watching each other. This communication is more private and very effective as subscribers get to see each other. There has really been an increase in popularity in webcam conversations. Facebook, Twitter, and Skype are popular social media platforms millions utilize daily. It is extremely rare to come across anyone in todays society who does not have an account on one of these platforms. Social media is not only people used by people but by businesses and organizations, as well. Most sites that I visit online has a link to their Facebook page, Qualman, 2009 states: Social media touches nearly every facet of our personal and business lives. In business, it is not just for Marketing and Public Relations department. Rather it is imperative for social media to be a part of the companys overall strategy. Social media is living and breathing and it touches every part of a company from Customer Service to frontline sales, even Human Resources and Information Technology. (p.13) With the rising growth of social media networking, businesses are turning to it as a means of advertisement. It allows businesses and organizations to reach millions of users on a platform they are using on a daily basis. Businesses and organizations reach numerous users on Facebook by creating pages and offering promotions and discounts to get fans. If there is someone on your page who is a fan of their page, your friends can share post that are displayed in your newsfeeds. This allows the business to reach the fan and the friends of the fans. It is important to realize that as social media evolves the realm of communication changes. The technological advances added to social media changes the way we communicate with people on daily basis. It has made communication quicker and more efficient. Social media sites like Facebook send daily reminder of friend birthdays. Instead of picking up the phone and traditionally wishing someone birthday greetings, you can simply type your birthday greeting on their page. This has eliminated the need to make a phone call or send a greeting card While receiving a birthday message from your friends online is okay, it feels impersonal. The feeling of opening a greeting card and reading a message someone picked out for you, fills my heart with warmth. That personal effect is not felt from a message left on a page I have created online and in most cases, I do not read them. Almost everyone young and old use social media in some fashion. Twitter is popular social platform for celebrities. I often watch the news and there is a story of what some celebrity tweeted to their fans or other celebrities. The use of social media and networking has elevated communication to a higher platform. It has helped social organization, businesses, churches and individuals reach audiences in which they could not reach before. It has even be used in politics with President Obama using twitter to keep Americans posted on what is happening in the government, The negative effects of social media on communication are the effect it can have on kids through cyber bullying and unwanted exposure. Younger people are using mass communication without the without realizing the consequences. (Wallis, 2012). There has been instances where young folks have committed suicide as the result of negative things that have been posted about them on the internet, Parental controls are available to ensure website are access that are inappropriate for certain age groups but they cannot protect young folks from what is being posted by their peers. Social media and networking is often used as an outlet and peers can post things that are potentially hurting to others. With the emergence and growth of social media there are benefits and disadvantages to the way communication is impacted. The real question is whether the benefits surpassed the disadvantages. I believe that the benefits of social media are helpful to the world and we communicate. As with anything, there will be disadvantages and it will be used to do things that it was not originally intended. Inmates in prison have access to social media and networking allowing them to stay connected to what is happening in the outside world. The television is slowly becoming obsolete with Facebook, Twitter and other sites providing news at faster rates then the local news at 10pm. The news station and newspaper also have Facebook and Twitter accounts that provide new stories, as they are unfolding. The ability to access social platforms via computers, tablets, and cellphones allows you access at all times throughout the day. The convenience and ease of access leads to social media and network addictions. Anyone who has a Facebook, Twitter or Instagram account have seen the user who is logged in all the time. There are some users who post everything they are doing throughout the day, which can be dangerous. Facebook also lets you to make groups, have applications and have as many friends as you want this assists you with getting in touch with people who like what you like, play games online, and make additional friends. One thing it lacks in is security from pedophiles. There is no report button to report users, even if they are irritating you. It also has a social bookmarking websites, allowing you to keep your favorite websites in one place, as well as all your friends. Another wonderful idea only integrated by Facebook is the friend finder. It permits you to find friends in an instant, allowing you to connect to friends. If you page is not private and can only be accessed by your friends, when you post your everyday activities it allows users to know your location and what you are doing. If you post that you will be going on vacation for the next couple of days, it lets potential burglars know that you are not at home and can lead to your home being broken into. There is no general rulebook on the dos and donts on how to effectively use social media without making yourself vulnerable. Privacy has been become a rising issue in social media and networking with the addition of locations and gps tracking. Recently, Facebook has made it easier to understand and adjust your privacy settings but it is up to the user to ensure their privacy is protected. The best way to protect your privacy is to be mindful of what you post and who can access and view what you are posting. I suggest not posting anything on the social media and networking sites that you do not want broadcasting to everyone. Although you believe your family and friends are viewing what you are posting, anyone can access it. Communication has improved greatly by emerges and continual growth of social media. Everyone from churches to schools use it to communicate with users. Social media has evolved communication to new heights. The ease of access and growth makes it very beneficial to everyone from pastors to politicians. As social media evolves, communication will improve and continue to soar to new heights. The positive impact on communication definitely overcomes the negative and makes it very beneficial.
Friday, October 25, 2019
Review on Final Destination 3 :: essays research papers
The name of the film I am going to review is final destination 3, it is the 3rd in the final destination series. It was released in the cinemas on February 11th 2006 and then released on DVD and video on 25th July 2006. Final destination has many genres the main 4 however are Drama / Horror / Mystery and Thriller. James Wong was the director of final destination 1 and 3 but final destination 2 was directed by David Ellis. The Film follows the same sort of plot as the other final destinations but in final destination 3 Wendy Christensen and her friends go to a theme park and decide to go on a large roller coaster. However, just before the ride begins, Wendy has a violent premonition of it crashing, killing everyone on board, so she freaks out, resulting in 10 people getting off, including herself, then watches in horror as it collapses for real. But she learns that you can't cheat death as the survivors start dieing in freak ââ¬Ëaccidentsââ¬â¢. The clues to their deaths are in the photos she and her friends took on that fateful night they went to the theme park. I liked the way Mary Elizabeth Winstead who played Wendy took her part so seriously and you could actually feel the fear she had after her premonition. Also Kris Lemche who played Ian McKinley acted the scene where they was at ââ¬Ëbuild itââ¬â¢ really well because he was throwing everything Wendy says right back at her. When she tells him about ââ¬Ëdeaths designââ¬â¢ he then replies with ââ¬Å"Ok. Ok, what if, for example, the last in line were to make the utilitarian choice. Kill themselves. Well, wow, that's pretty much gonna ruin any plan deaths put in motion. And even better, I think that's gonna save, five skipped lives. Any takers?â⬠He says it so seriously that it made me think he was a bit tapped in the head. Some of the films strengths were the amazing computer generated images which was so obvious yet so life like, such as the rollercoaster crash at the start. Also the music they used while Wendy and Kevin was waiting at the drive through. His car radio turned itself on and started playing ââ¬ËTurn Around, Look at Meââ¬â¢ by The Vogues at that point doing a shot where you can see the car and the road behind with a lorry rolling down a hill with no one in it. Review on Final Destination 3 :: essays research papers The name of the film I am going to review is final destination 3, it is the 3rd in the final destination series. It was released in the cinemas on February 11th 2006 and then released on DVD and video on 25th July 2006. Final destination has many genres the main 4 however are Drama / Horror / Mystery and Thriller. James Wong was the director of final destination 1 and 3 but final destination 2 was directed by David Ellis. The Film follows the same sort of plot as the other final destinations but in final destination 3 Wendy Christensen and her friends go to a theme park and decide to go on a large roller coaster. However, just before the ride begins, Wendy has a violent premonition of it crashing, killing everyone on board, so she freaks out, resulting in 10 people getting off, including herself, then watches in horror as it collapses for real. But she learns that you can't cheat death as the survivors start dieing in freak ââ¬Ëaccidentsââ¬â¢. The clues to their deaths are in the photos she and her friends took on that fateful night they went to the theme park. I liked the way Mary Elizabeth Winstead who played Wendy took her part so seriously and you could actually feel the fear she had after her premonition. Also Kris Lemche who played Ian McKinley acted the scene where they was at ââ¬Ëbuild itââ¬â¢ really well because he was throwing everything Wendy says right back at her. When she tells him about ââ¬Ëdeaths designââ¬â¢ he then replies with ââ¬Å"Ok. Ok, what if, for example, the last in line were to make the utilitarian choice. Kill themselves. Well, wow, that's pretty much gonna ruin any plan deaths put in motion. And even better, I think that's gonna save, five skipped lives. Any takers?â⬠He says it so seriously that it made me think he was a bit tapped in the head. Some of the films strengths were the amazing computer generated images which was so obvious yet so life like, such as the rollercoaster crash at the start. Also the music they used while Wendy and Kevin was waiting at the drive through. His car radio turned itself on and started playing ââ¬ËTurn Around, Look at Meââ¬â¢ by The Vogues at that point doing a shot where you can see the car and the road behind with a lorry rolling down a hill with no one in it.
Thursday, October 24, 2019
Personal Mandala of Health
Good health is considered important by many people. This is reflected in the way we wish each other ââ¬Ëlong liveââ¬â¢ or ââ¬Ëmay you be blessed with good healthââ¬â¢ during occasions or significant events and in the huge amount of resources spent on health and wellness maintenance. Unfortunately, ââ¬Ëhealthââ¬â¢ has often times been mistaken to be limited to the absence of illness. More than the freedom from debilitating effects, however, good health à should give people the active capacity to engage in productive activities and enables human beings to achieve their fullest potentials. (Hancock 1982) Thus, far from the fixation over the physical and biological aspects, there has been increasing interest on a more holistic view of health that goes beyond curing sickness or preventing it from occurring, one that actually seeks to establish contexts and environments that let people and other species achieve and maximize all aspects of their being.(Vanleeuwen, et al. 1999; Earp & Ennet 1991; KnightThe development of better strategies for health promotion has also gained significance at a time when many of the diseases plaguing supposedly modern economies such as ours are traced to the influence of lifestyle and unhealthy environmental conditions. (Earp & Ennet 1991) Today, many people suffer not only from the variety of illnesses manifested biologically but psychosocially and psychologically.The state of our health is further reflected not only in the state of ecosystems within our immediate vicinity but with the entire world. Until recently, people did not care much on whether the next generation of human beings would survive to inherent the world until persistent environmental problems forced them to confront the trade-offs of industrialization. There is much evidence that we human beings are responsible for the unhampered degradation of natural ecosystems; this has come to haunt us in the global disaster called climate change which directly threatens this planet with impending doom.In the midst of these problems, oneââ¬â¢s perspective of health and wellness must therefore evolve from the myopic sense of the individual into one that takes into account the entire relationship of beings and organisms in the planet. Todayââ¬â¢s notions of health must not only focus on the promotion of practices and awareness that benefit the human population but must also account for the impact of human activities on environmental balance. (Hancock 1982, 1983; VanLeeuwen, et. al. 1999)Necessarily, this translates into a radical overhaul of many of our existing beliefs, habits, and practices and may even be considered revolutionary as such ideas challenge the status quo and mainstream culture (Hancock 1982, 1993). The Mandala of Health formulated by Hancock (1993), for instance, integrates the concept of health with human and community development that urges us to look at health as a function of the interrelationship between the envir onment, economic situation, and community development. These factors are seen as necessary spheres from which health concepts, practices and public policies for health promotion must be evaluated against.More than a prescription, the mandala of health urges us to question whether prevailing conditions within and around us would actually promote or hamper the attainment of humanityââ¬â¢s health goals and if existing conditions of the environment, of communities, and of the socio-economic status of majority of the populations. Upon reflection, therefore, the questions of class, race, environment and gender ultimately surface when we attempt to examine closely how the development of healthy individuals, communities, and environment is linked to social justice. (Knight) It is with this keen sense of critical awareness that we understand the limitations of existing public health promotion programs in addressing serious health problems.The Mandla of Health brings us out of our comfort zones and forces us to reevaluate not only our lifestyles but our attitude towards health, which has been largely influenced and molded by consumerist culture. It gives us a framework to analyze how, to a very large extent, we have often times been guilty of the reductionist tendency to view our personal health goals as an end in itself rather than as a process. It challenges the prevailing biomedical framework which solely relies on the thorough knowledge of the human body but does not address the environment where it is situated.Clearly, there are abundant ideas on how the concept of health may be approached and problematised but their impacts in practical lifeââ¬âor in how its audience have actually taken up such ideas and employed them to work remains to be seen. Undoubtedly, the greater challenge does not lie anymore in figuring out the framework from which health should be established but in taking courage to implement the practical ways from which the mandala of health ma y be realized.On a personal level, I would like to raise the mandala of health to the higher challenge of human aesthetic and value sense. I think that the mandala of health is actually about balance, simplicity, and respect which is demonstrated in the way the original version of the concept was illustrated by Hancock (1993). These three concepts are interrelated in many ways, and may be utilized not only to present a general idea of how health can actually be achieved but also to reiterate the things that people actually know already but either chose to ignore or simply shrug off as nonsense.I stress the importance of balance because it addresses the main problem of humanityââ¬â¢s penchant for excesses that lead to psychosocial, biological, physical, and behavioral stresses on the human constitution. It is no surprise that todayââ¬â¢s biggest health trend is stress management and stress reduction, or that many people spend money on diet fads while neglecting physical activit ies and ignoring the development of healthy eating habits. It addresses the problem of social justice by stating the need for equality in resource distribution.Likewise, the concept of balance necessitate that we consider the impact of our decisions and activities on the scale of our families, communities and immediate environments, necessitates the conscientious approach to events, phenomena, and problems, and urges us to carefully weigh between the benefit and risks on both the macro and micro levels. The concept of balance is thus intimately related to the idea of simplicity: in many ways our needs are actually simple enough but in many instances we fail to acknowledge that indeed they are, and fall trap into thinking that we will be happyââ¬âand healthyââ¬âwith having too many things all at once.Simplicity is a key to health not only because it gives us stillness and rest from want, on a pragmatic level it also reduces the energy consumption in this planet expended by th e need to produce more and more things than the human population can readily consume at any given time. Respect, on the other hand, stresses the need for the realization that we are not the center of the universe and that rights are not exclusive to human beings as a species.The concept of balance is related to respect in this aspect, all our decisions must take into account not only the benefit of our actions on the sustainable life of human beings in this planet but also those of other living beings. In the end, health is not only determined by the interrelationship of the concrete factors and systems that influence how we function physically, mentally, and spiritually but also by the highest ideals enshrined in the value systems of human beings that enable us to discern what is true, good, or just and makes us one with nature. While this is perhaps the simplest framework, yet is perhaps the hardest to practice in real life.Works Cited:Earp, J. E. & S.A. Ennet (1991). Conceptual m odel for health education research and practice. Health Education Research, 6(2):163-171.Knight, James. (à à à à à à à à à ). Models of Health.Hancock, T. (1982). Beyond health care: creating a healthy future. The Futurist, 16(4): 4-13.Hancock, T. (1993). Health, human development, and the community ecosystem: three ecological models. Health Promotion International, 8(1):41-47.VanLeeuwen, J. A., Waltner-Toews, D., Abernathy, T., & B. Smitt. (1999) Evolving models of human health toward an ecosystem context. Ecosystem Health, 5(3): 204-219.
Wednesday, October 23, 2019
History â⬠bisness plan Essay
The owners of Excel Hygiene have been colleagues in a company which operated on a national scale, converting urban organic waste in to natural fertilizers for crop production in farms. This company has decided to focus on the rural sector and does not wish to expand its urban operations. Its major customer group is of farmers and owners of plantations. It has considered and rejected plans to enter health care lines. The agriculture and rural marketing business, while voluminous, is subject to the vagaries of nature. It is also intensely competitive, with narrow margins and uncertain demand levels. The bio-medical waste sector, on the other hand, is a rapidly rising star on the economic horizon. Demand for health care services is growing and assured. The number of competitors, as seen earlier, is limited, and consequently the margins are relatively attractive. The sector demands very high levels of service, but pay-offs are matching. Biotechnology is versatile with many future sectors which Excel Hygiene can address. There are many useful microbes in nature and their isolation and culture is relatively easy for those in the know. The owners of Excel Hygiene have succeeded in preparing and agreeing on a business plan. The latter has found favor with venture capitalists looking for biotech opportunities, so the company could be funded without denting the personal savings of the promoters too seriously. A crucial factor has been the timeliness of the new enterprise, though its aggression in bidding for a substantial price premium from the beginning is founded more on technical considerations of the safety advantage than any standard financial or economic wisdom. Market Definition Excel Hygiene plans to be a niche player with a very conservative market share target of just 1%. The first reason for this is the high premium the company wishes to charge for its differentiated products and services. It is possible that hospitals and doctors who do not attach much value to safety will not be willing to pay the higher prices. Further, health care institutions are conservative customers, and will take time to accept services from a new provider. The financiers behind the new enterprise also prefer quick and assured payback with high percentage returns to large volumes and top line growth. The entry strategy of Excel Hygiene is to secure contracts in relatively low-risk units of top quality institutions. Word of mouth promotion is very important in the health care community, so the new enterprise has to ensure that the most prestigious customers join its ranks first. The risks of switching to a new service provider are daunting in life saving units, but it is much easier to induce switches in routine areas. Excel hygiene will target waiting areas, food preparation zones, and general wards for its entry, staying away from competitive strongholds in Intensive Care and Casualty units. Excel Hygiene plans to hold seminars and to participate in scientific meetings on infection control to ensure word of mouth promotion of its services and image. Special efforts will be made to make spokespeople out of the best known doctors, surgeons, and para-medical workers, so that branding has a firm and stable base. The financial plans provide for this first phase to last the first full year of operations, and the second year will be used to leverage the accumulated goodwill by tripling the relatively small revenues of the first year. Excel Hygiene will invest in free demonstrations of its services for the first 6 months, backed by microbiology tests. This is to establish the reliability of the companyââ¬â¢s services and to prove the efficacies of its novel range of biological products. The company will aim to have the results of these trials published, so that the investment can result in high growth during the second year of operations. A final element of strategy will be to liaise with regulatory authorities for endorsement of the companyââ¬â¢s novel products. This approach will help to consolidate the small market share that the company hopes to forge within 2 years, and to protect its revenues during the subsequent years. The company hopes to excel by defining its business scope, territorial spread, and customer definition very tightly, seeking to specialize in a niche area. The emphasis is also on reassuring financiers since the company does not have a prior establishment in the market of substantial fixed asset covers. This conservative approach may be reviewed once the company has achieved its targets for the first five years. Quantitatively, Excel Hygiene targets net revenues of $500 thousand in the first year, rising to over $2 million by year 5. However, the major growth is expected during the second year itself. The infrastructure which has been planned will not allow full service coverage of more than 500 client units at a time within the designated territory. Hence, growth from the third year onwards will be marginal. It is typical in this business to suffer some client turnover, though it is equally possible to canvass for new contracts. Incineration and treatment capacities are other constraints to bear in mind.
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